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Australia Quote by John Torode

“As I'd travelled, I'd seen more and more people drinking rose. Given the amount of grapes we grow in Australia, I just said, 'Why wouldn't we be making rose?'” quote by John Torode
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“As I'd travelled, I'd seen more and more people drinking rose. Given the amount of grapes we grow in Australia, I just said, 'Why wouldn't we be making rose?'”

John Torode

About This Quote

Source Interview: MasterChef Australia, 2015

Observes that abundant local grapes could be used to produce rosé, questioning why they aren't.

In simple terms: Use local grapes for rosé wine.

Key Takeaway

Consider local resources for new products.

Themes

food industry innovation localism

Mood

curious pragmatic

Type

business culinary

When to use this quote

  • restaurant menus
  • wine production
  • agricultural planning

Key Concepts

resource utilization product development market demand

Questions to Reflect On

  • Why might producers ignore obvious opportunities?
  • How can consumer taste be shifted?
A Different Perspective

Market preferences may resist change despite resource availability.

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