Containers Quote by John Szarkowski
“Whatever else a photograph may be about, it is inevitably about photography, the container and vehicle of all its meanings.”
About This Quote
A photograph’s subject is secondary; the medium itself shapes and carries all interpretation.
In simple terms: The image’s meaning comes from photography, not just the scene.
Medium defines meaning.
Themes
Mood
Type
When to use this quote
- gallery curating
- photojournalism
- advertising design
Key Concepts
Practical Applications
- Choose photographic techniques that reinforce intended messages.
Questions to Reflect On
- How does the choice of camera affect narrative?
- Can a non‑photographic medium convey the same meaning?