Men and women Quote by john perkins
““How, I asked myself, do you convince men and women who live comfortably to change a system that provides their comforts--even when they know about EHMs and jackals, when they understand that attached to their comforts are terrible price tags? Where do you find words to empower them to stand up to a force like the corporatocracy? How do you inspire them to take actions that will bend the corporations to the will of the people?””
About This Quote
Source Interview: Book Tour, 2023
The quote questions the difficulty of motivating comfortable people to challenge powerful corporate systems that profit from their comfort, despite awareness of hidden costs.
In simple terms: People resist change when they benefit, even if they see the harm.
Find compelling narratives that link personal comfort to collective harm.
Themes
Mood
Type
When to use this quote
- Community organizing
- political campaigning
- consumer boycotts
- public education
- grassroots movements
Key Concepts
Questions to Reflect On
- What personal comforts keep you from acting?
- How can you frame corporate change as beneficial to your own life?
Change is hard when personal comfort is at stake; fear of loss can outweigh moral urgency.