Effects Quote by John Medina
“Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.”
About This Quote
Source Research Paper: Picture Superiority Effect, 2010
Combining images with text dramatically improves memory retention over text alone.
In simple terms: Images boost memory.
Key Takeaway
Use visuals to aid learning.
Themes
memory
learning
visuals
Mood
informative
practical
Type
educational
advisory
When to use this quote
- presentations
- educational materials
- marketing
- training sessions
Key Concepts
cognitive psychology
dual coding theory
Questions to Reflect On
- How can you add relevant visuals to dense text?
- What visual formats work best for your audience?
A Different Perspective
Images may not be feasible for all content.
