"The brain cannot multitask. Multitasking, when it comes……" — John Medina

The brain cannot multitask. Multitasking, when it comes to paying attention, is… - John Medina

"The brain cannot multitask. Multitasking, when it comes to paying attention, is a myth. The brain naturally focuses on concepts sequentially, one at a time…To put it bluntly, research shows that we can’t multitask. We are biologically incapable of processing information-rich inputs simultaneously…Studies show that a person who is interrupted takes 50 percent longer to accomplish a task. Not only that, he or she makes up to 50 percent more errors."

— John Medina

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16 Quotes by John Medina

John Medina has 16 quotes on this site. A few more worth reading:

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