Enemy Quote by John McCain
“As almost anyone with war experience knows, you're never supposed to show the enemy what you won't do to win.”
About This Quote
Source Speech: Interview, 2008, John McCain on military strategy
Effective warfare requires denying the opponent any insight into your tactics or intentions.
In simple terms: Hide your plans to win.
Never reveal your strategy.
Themes
Mood
Type
When to use this quote
- combat planning
- negotiations
- business competition
Key Concepts
Questions to Reflect On
- How do you balance transparency and secrecy?
- When is openness more valuable than concealment?
Assumes opponent is rational and observant.