Always Quote by John Madden
“When the going gets tough, I'm not always sure what you do. I'm not saying that I know how to fix everything when the going gets tough, but I do know this: when the going goes tough, you don't quit. And you don't fold up. And you don't go in the other direction.”
About This Quote
Source Interview: Sports Talk, 1995
Persistence in difficulty requires refusing to quit, stay forward, and avoid retreat.
In simple terms: Don’t quit when things get hard.
Keep moving forward despite challenges.
Themes
Mood
Type
When to use this quote
- coaching
- business crises
- personal health setbacks
Key Concepts
Questions to Reflect On
- When should you change tactics?
- How to balance persistence with flexibility?
Sustained effort may need strategic adjustment, not just stubbornness.