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Graphic design Quote by John Clifford

“Less is not necessarily more. Just enough is more. –Milton Glaser” quote by John Clifford
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““Less is not necessarily more. Just enough is more. –Milton Glaser””

John Clifford

About This Quote

Source Quote: Design manifesto, 1995

The statement argues that minimalism isn’t always best; sometimes just enough is truly more valuable.

In simple terms: Less isn’t always better; balance matters.

Key Takeaway

Aim for sufficient, not minimal.

Themes

design minimalism balance

Mood

analytical balanced

Type

philosophical design‑oriented

When to use this quote

  • product design
  • architecture
  • writing

Key Concepts

economics of scarcity psychology of satisfaction

Questions to Reflect On

  • When does minimalism become a drawback?
  • How do you determine “just enough”?
A Different Perspective

Too little can hinder functionality.

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