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Arrows Quote by John Baldessari

“What I try to do is reinvigorate strategies and clichés I find in Hollywood movies. At a certain point I had these huge folders, each one classified according to subject matter or genre: people with guns, people kissing, Indians and cowboys falling off horses, getting shot, getting shot with…” quote by John Baldessari
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“What I try to do is reinvigorate strategies and clichés I find in Hollywood movies. At a certain point I had these huge folders, each one classified according to subject matter or genre: people with guns, people kissing, Indians and cowboys falling off horses, getting shot, getting shot with arrows - almost every plot device. Then I cropped the cheap, recycled imagery to give exhausted images new meaning, or at least something other than their original meaning. I'm basically reassembling atoms to give them a meaning that's more au courant.”

John Baldessari

About This Quote

Source Interview: Art Practice and Recontextualization, 1990

He repurposes clichéd Hollywood imagery, reassembling visual elements to create fresh, contemporary meanings.

In simple terms: He recycles movie scenes into new artistic statements.

Key Takeaway

Transform familiar images into novel ideas.

Themes

art cinema recontextualization creativity culture

Mood

critical inquisitive

Type

artistic analytical

When to use this quote

  • Museum curation
  • film studies
  • creative workshops
  • advertising campaigns

Key Concepts

Appropriation visual remix meaning making

Questions to Reflect On

  • How does reusing familiar images affect their impact?
  • What responsibilities do artists have when reworking cultural icons?
A Different Perspective

New meaning may still echo original stereotypes.

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