Arriving Quote by John Avlon

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

A brand is only going to want to be more inclusive if they feel like it's going to be good for business as well…

— Iskra Lawrence

Brands are increasingly flirting with the realm of politics.

— Owen Jones

“Even though the ideology is normally structured to give guidance, we should at the same time recognize that brands are fluid entities that are…

— Nicholas Ind

We have the freedom to choose between brand A, brand B, and brand C. That´s about it for freedom.

— John Zerzan

Brands mean different things for different generations.

— Bozoma Saint John

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

I know this independence is what people like most about my brand.

— Raf Simons

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think…

— Reed Krakoff

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you…

— Debbie Millman

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

— Howard Schultz