““Most people are strongly wired to be intolerant of uncertainty. We experience it as pain, fear, anxiety, and doubt. When faced with the need to coexist or, horror of horrors, act in the face of great uncertainty, we recoil. The primal fear center in the brain, the amygdala, lights up, sending chemicals coursing through our bodies that make us physically uneasy, emotionally uncomfortable, and, in short order, spent. We know the quest to create something from nothing requires us to go to that place. But we’re so poorly equipped to handle it, we begin to make decisions based not on what’s best for the endeavor, but on what will get us out of that painful place of uncertainty the fastest. For some, that means backing down, becoming stalled or paralyzed. For others, it means rushing to just get it over with. Either way, the end result is either nothing or something far below your true potential.””
