Easier Quote by Joan Robinson
“It is much easier to organize control over one industry serving many markets than over one market served by the products of several industries.”
About This Quote
Source Book: Economic Theory and Policy, 1971
It argues that consolidating control in a single industry across many markets is simpler than coordinating multiple industries for one market.
In simple terms: One industry can dominate many markets more easily than one market using many industries.
Key Takeaway
Simplify structures for efficiency.
Themes
economics
industry structure
market dynamics
Mood
analytical
critical
Type
economic
strategic
When to use this quote
- business strategy
- policy making
- market entry
- regulation
Key Concepts
industrial organization
economics
Questions to Reflect On
- Is diversification always better?
- When does consolidation hinder competition?
A Different Perspective
Complex inter-industry coordination may be necessary for innovation.
![“The very nature of economics is rooted in nationalism. ... It [was] developed ... in the hope of throwing light upon questions of policy. But policy means nothing unless there is an authority to carry it out, and authorities are national.” quote by Joan Robinson](https://sms4smile.com/quotes/img-quotes/eba/joan-robinson-11438_authority_the-very-nature-of-economics-is-rooted-i_15974.jpg)
