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Blog Quote by Jim Kukral

“With bloggers in particular you’ve got millions and millions of people who are working really hard to write stuff up. They're writing this blog, they're posting every day. They really want readers and some blogs have a zillion readers and some blogs have no readers. But if somebody writes about…” quote by Jim Kukral
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““With bloggers in particular you’ve got millions and millions of people who are working really hard to write stuff up. They're writing this blog, they're posting every day. They really want readers and some blogs have a zillion readers and some blogs have no readers.  But if somebody writes about your business, they're asking for your attention.  And when you see that they said something and when they – you show up and you say, “Thank you so much for writing about us,” for the person who cared enough to say something in the first place, it is the most wonderful thing you can do.  When you say, “Thanks for posting” and they say, “Oh my God, I wrote about so and so and they actually read my blog,” and they immediately write another blog post.  And suddenly you’ve doubled the positive Word of Mouth.””

Jim Kukral

About This Quote

Acknowledging bloggers’ effort and thanking them creates positive word‑of‑mouth, fostering mutual benefit and community.

In simple terms: Thank bloggers, boost goodwill.

Key Takeaway

Show gratitude to amplify impact.

Themes

gratitude community blogging marketing reciprocity

Mood

appreciative optimistic

Type

marketing reflective

When to use this quote

  • digital marketing
  • content creation
  • networking

Key Concepts

relationship building brand advocacy social proof

Questions to Reflect On

  • How can you better acknowledge supporters?
  • What impact does gratitude have on brand?
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