Matter Quote by Jessica Savitch
“News reporting is a cycle: No matter how much you work at sending a message, it's only successful if it's received.”
About This Quote
Source Speech: Broadcast Journalism Workshop, 1990
Effective communication requires the audience to receive and understand the message, not just the sender's effort.
In simple terms: Message matters only if heard.
Key Takeaway
Focus on audience reception.
Themes
communication
audience
feedback
Mood
reflective
analytical
Type
informational
educational
When to use this quote
- newsroom
- public speaking
- marketing campaigns
- social media posts
Key Concepts
media theory
information flow
Questions to Reflect On
- How can you ensure your message reaches the intended audience?
- What barriers might prevent reception?
A Different Perspective
If the audience is distracted, the message fails.
