Beauty Quote by Jessica Alba
“I've been getting my makeup done professionally since I was 12, I've never found a brand that could create that glowing look and flawless finish we all want from beauty products with ingredients that were effective and safe. So I had to create it.”
About This Quote
Source Interview: Business Insider, 2020
She created her own beauty line to fill a gap for safe, effective, glowing products after failing to find one.
In simple terms: She made her own makeup brand because none met her standards.
Identify unmet needs and innovate.
Themes
Mood
Type
When to use this quote
- launching a new cosmetics line
- seeking safe skincare
- building a brand
- addressing consumer gaps
- marketing to millennials
Key Concepts
Questions to Reflect On
- What unmet need could you solve?
- How will you ensure product safety?
Creating a brand is costly and risky without market validation.