Accepting Quote by Jerry Greenfield
“Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.”
About This Quote
Source Interview: Business Outlook, 2023
Companies must align core purpose with sustainable practices, not just retrofit existing models.
In simple terms: True purpose drives authentic sustainability.
Key Takeaway
Align business actions with core mission for real impact.
Themes
sustainability
authenticity
social enterprise
Mood
reflective
determined
Type
strategic
inspirational
When to use this quote
- product development
- supply chain redesign
- brand storytelling
- stakeholder engagement
Key Concepts
Corporate strategy
ethical sourcing
Questions to Reflect On
- What core values can guide your sustainability efforts?
- How to balance profit and purpose?
A Different Perspective
Transitioning can be costly and complex.
