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Research and development Quote by Jeffrey E. Garten

“Companies such as Intel, IBM, General Electric, Apple, and Microsoft have also expanded their research operations abroad to countries including India, China, Singapore, and Israel in order to be nearer customers and technological talent. In fact, PricewaterhouseCoopers has estimated that 94…” quote by Jeffrey E. Garten
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““Companies such as Intel, IBM, General Electric, Apple, and Microsoft have also expanded their research operations abroad to countries including India, China, Singapore, and Israel in order to be nearer customers and technological talent. In fact, PricewaterhouseCoopers has estimated that 94 percent of all global companies now do some research and development outside their home countries.””

Jeffrey E. Garten

About This Quote

Source Report: Global R&D Trends, PwC, 2020

Companies locate research abroad to be close to customers and talent, making innovation more responsive and collaborative.

In simple terms: Businesses move R&D overseas to access markets and expertise.

Key Takeaway

Consider expanding R&D to strategic locations.

Themes

globalization innovation talent acquisition market proximity

Mood

strategic analytical

Type

business strategic informative

When to use this quote

  • tech industry
  • manufacturing
  • software development
  • product design
  • academic partnerships

Key Concepts

strategic positioning knowledge transfer collaboration

Questions to Reflect On

  • How does proximity to customers shape product development?
  • What risks arise from dispersing R&D globally?
A Different Perspective

Local regulations and cultural differences can hinder effective integration.

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