Lease Quote by Jeffrey Bewkes
“Tablets generally have made it pretty obvious that magazines have a new lease on life.”
About This Quote
Source Interview: Business Review, 2019, Media Industry
Notes that digital tablets revived interest in magazines, suggesting a new market dynamic.
In simple terms: Tablets revive magazines.
Explore digital-physical media synergy.
Themes
Mood
Type
When to use this quote
- publishing strategy
- advertising models
- content distribution
Key Concepts
Questions to Reflect On
- What opportunities arise for magazines?
- How can publishers adapt?
Print may still decline despite tablet boost.