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Advantage Quote by Jed Mercurio

“The advantage you get of something having been on the air for a while is people get to know the characters more, and they get to be more invested in the world.” quote by Jed Mercurio
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“The advantage you get of something having been on the air for a while is people get to know the characters more, and they get to be more invested in the world.”

Jed Mercurio

About This Quote

Source Interview: TV Production Talk, 2020

Long‑running shows benefit from character familiarity, deepening audience investment.

In simple terms: Long shows build stronger audience bonds.

Key Takeaway

Leverage character development for viewer loyalty.

Themes

media storytelling character audience investment

Mood

engaging strategic

Type

creative business

When to use this quote

  • Series writing
  • marketing campaigns
  • fan events

Key Concepts

Narrative structure fan engagement brand loyalty

Questions to Reflect On

  • How do writers keep long‑term characters fresh?
  • What role does nostalgia play in viewership?
A Different Perspective

Stale characters can become predictable over time.

4.1 out of 5 (4 ratings)

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