Always Quote by Jaquelin T. Robertson
“I always say, 'What if you had to sell the house tomorrow?' And if it's too idiosyncratic, someone won't buy it and then it's a bad house.”
About This Quote
Source Book: Real Estate Investing, 2015
Selling a house quickly requires it to be broadly appealing; niche features can hinder sale.
In simple terms: Broad appeal sells faster.
Key Takeaway
Design for marketability.
Themes
real estate
marketing
design
buyer behavior
Mood
practical
strategic
Type
business
advisory
When to use this quote
- home staging
- pricing
- advertising
- buyer outreach
Key Concepts
Market appeal
design strategy
Questions to Reflect On
- How can you balance uniqueness and broad appeal?
- What features deter buyers?
A Different Perspective
Uniqueness may attract specific buyers.
