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Risk Quote by James M. Kouzes

“She notes how advances in brain imaging technology prove that people's brains are wired to overestimate risk, exaggerate its consequences, and underestimate their ability to handle it. Accordingly, fear about what people don't want to happen drives their choices more often than a commitment to…” quote by James M. Kouzes
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““She notes how advances in brain imaging technology prove that people's brains are wired to overestimate risk, exaggerate its consequences, and underestimate their ability to handle it. Accordingly, fear about what people don't want to happen drives their choices more often than a commitment to what they wish to see.””

James M. Kouzes

About This Quote

Source Book: The Leadership Challenge, 2017

People overestimate risk and underestimate personal capability, so fear drives choices more than aspirations.

In simple terms: Fear skews risk perception and actions.

Key Takeaway

Balance fear with realistic self‑assessment.

Themes

risk perception fear self‑efficacy decision making leadership

Mood

analytical cautious motivational

Type

philosophical inspirational

When to use this quote

  • business strategy
  • public policy
  • personal goal setting
  • health communication

Key Concepts

cognitive bias behavioral economics psychology of fear

Questions to Reflect On

  • How can leaders mitigate fear‑driven decisions?
  • What tools improve accurate self‑assessment?
A Different Perspective

May underplay rational planning.

4.6 out of 5 (6 ratings)

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