Box Quote by James Ivory
“When you tell a film financier that you want to do a Shakespeare film, their face drops. Shakespeare films don't have a very wonderful history at the box office.”
About This Quote
Source Film: Interview with James Ivory, 2022
Shakespeare adaptations are seen as financially risky by investors due to poor box‑office track record.
In simple terms: Shakespeare movies are considered money‑losers.
Expect skepticism when pitching classic literature.
Themes
Mood
Type
When to use this quote
- pitch meetings
- studio green‑lighting
- budget planning
Key Concepts
Questions to Reflect On
- How can you prove market demand for niche genres?
- What data can shift investor perception?
Even with artistic merit, commercial viability can dominate decisions.