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Box Quote by James Ivory

“When you tell a film financier that you want to do a Shakespeare film, their face drops. Shakespeare films don't have a very wonderful history at the box office.” quote by James Ivory
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“When you tell a film financier that you want to do a Shakespeare film, their face drops. Shakespeare films don't have a very wonderful history at the box office.”

James Ivory

About This Quote

Source Film: Interview with James Ivory, 2022

Shakespeare adaptations are seen as financially risky by investors due to poor box‑office track record.

In simple terms: Shakespeare movies are considered money‑losers.

Key Takeaway

Expect skepticism when pitching classic literature.

Themes

film financing risk perception classic literature

Mood

cautious realistic

Type

industry business

When to use this quote

  • pitch meetings
  • studio green‑lighting
  • budget planning

Key Concepts

box office economics genre bias investment decisions

Questions to Reflect On

  • How can you prove market demand for niche genres?
  • What data can shift investor perception?
A Different Perspective

Even with artistic merit, commercial viability can dominate decisions.

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