Goes on Quote by Jake Winebaum
“Content will become more important than navigation. Content is the 'there' of navigation. It is the reason people go on the Net.”
About This Quote
Source Article: Wired Magazine, 2004
Content becomes the primary driver of navigation; it’s why people browse online.
In simple terms: Content guides online journeys.
Key Takeaway
Prioritize valuable content.
Themes
digital media
content
navigation
Mood
analytical
strategic
Type
informative
practical
When to use this quote
- website design
- SEO
- social media
- e‑commerce
Key Concepts
Information architecture
user experience
content strategy
Questions to Reflect On
- How does content shape user paths?
- What makes content compelling?
A Different Perspective
Content overload can confuse.
![“Content to me is very important, but I like it when [the photograph] is also enigmatic. If you don't know what it is you begin to speculate, and that is what I want.” quote by John Gutmann](https://sms4smile.com/quotes/img-quotes/295/john-gutmann-73301_enigmatic_content-to-me-is-very-important-but-i-li_18215.jpg)
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