Aim Quote by Jacques Ellul
“Propaganda does not aim to elevate man, but to make him serve.”
About This Quote
Source Book: Propaganda: The Formation of Men's Attitudes, Jacques Ellul, 1965
Propaganda seeks to subjugate individuals to serve authority rather than uplift them.
In simple terms: Propaganda makes people serve, not rise.
Key Takeaway
Recognize and resist manipulative messaging.
Themes
control
power
manipulation
Mood
cautious
critical
Type
analytical
political
When to use this quote
- political campaigns
- advertising
- education
- workplace culture
Key Concepts
media theory
social engineering
Questions to Reflect On
- How does propaganda differ from persuasion?
- What signs indicate manipulation?
A Different Perspective
It can also inspire collective action toward positive goals.
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