Being the best Quote by Isadore Sharp
“Luxury, by definition, means something that appears to be the best of whatever it represents. It's a word that raises people's expectations, whether talking about clothing for women or locations for people to live You pay for recognition, but probably the most important thing it represents is delivery on the promise of the brand's name.”
About This Quote
Source Book: The Business of Luxury, 2008
Luxury brands promise the highest quality and status, and success depends on delivering that promise.
In simple terms: Luxury means delivering top quality and status.
Key Takeaway
Focus on delivering brand promises.
Themes
brand
quality
status
Mood
ambitious
analytical
Type
business
philosophical
When to use this quote
- hotel management
- fashion retail
- product development
Key Concepts
consumer expectations
premium pricing
brand equity
Questions to Reflect On
- How do you ensure consistent delivery?
- What defines true luxury for you?
A Different Perspective
Failure to meet expectations damages reputation.
