Atheist Quote by Ira Glass
“The atheist market is a very overlooked and powerful market, it turns out.”
About This Quote
Source Podcast: This American Life, Episode “The Atheist Market”, 2010
The atheist demographic is large and influential yet often ignored by marketers.
In simple terms: Atheist market is big and ignored.
Consider targeting this audience.
Themes
Mood
Type
When to use this quote
- advertising campaigns
- product development
- media outreach
- political messaging
Key Concepts
Questions to Reflect On
- How can brands respectfully engage atheist consumers?
- What ethical concerns arise?
Overlooking may alienate a key consumer base.