Bond Quote by Ian Fleming
““Ian Fleming The CBC Interview, 1953 He doesn’t use Anglo-Saxon four-letter words, “I don’t like seeing them on the page.” When asked why his novels are so popular in light of the dirtiness of the trade (of espionage), Fleming said, “The books have pace and plenty of action. And espionage is not regarded by the majority of the public as a dirty trade. They regard it as a rather sort of ah, ah very romantic affair… Spying has always been regarded as (a) very romantic one-man job, so-to-speak. A one man against a whole police force or an army.” Regarding heroes of his time, Fleming said, “I think that although they may have feet of clay, ah, we probably all have, and all human beings have, there’s no point in dwelling entirely on the feet. There are many other parts of the animal to be examined. And I think people like to read about heroes.” BBC Interview on Desert Island Discs Question: Had the character of James Bond been growing in your mind for a long time? Ian Fleming’s response: “No, I can’t say I had, really. He sort of, ah, developed when I was just on the edge of getting married, after having been a bachelor for so long, and I really wanted to take my mind off the agony. And so I decided to sit down and write a book.” Question: How much long do you think you can keep Bond going? Ian Fleming’s response: “Well, I don’t know. It depends on how much I, how much more I can go on following his adventures.” Question: You don’t feel he’s keeping you from more serious writing? Ian Fleming’s response: “No. I’m not in the Shakespeare stakes. I’ve got no ambitions.””
About This Quote
Source Interview: BBC Desert Island Discs, 1953
Fleming emphasizes that his spy stories succeed because they are fast‑paced, action‑filled, and romanticized, while acknowledging heroes have flaws but readers still crave them.
In simple terms: Spy stories work when they’re exciting, romantic, and feature imperfect heroes.
Write engaging, action‑driven stories with relatable heroes.
Themes
Mood
Type
When to use this quote
- writing a novel
- creating a franchise
- marketing spy thrillers
- audience expectations
Key Concepts
Questions to Reflect On
- How do you balance excitement with realism?
- What flaws make a hero relatable?
Over‑romanticizing espionage can mislead about real dangers and moral complexities.