Environment Quote by Hunter Lovins
“Sustainability: It's the right thing to do, it's the smart thing to do, it's the profitable thing to do.”
About This Quote
Sustainability aligns moral, practical, and financial incentives, making it a comprehensive solution for businesses and societies.
In simple terms: Sustainability benefits ethics, efficiency, profit.
Key Takeaway
Eco‑friendly practices are also economically smart.
Themes
environment
economics
ethics
business strategy
Mood
optimistic
inspirational
Type
advocacy
strategic
When to use this quote
- corporate ESG reporting
- government policy making
- community renewable projects
Key Concepts
triple bottom line
systems thinking
Practical Applications
- integrate sustainability metrics into KPIs
- invest in green technologies
Questions to Reflect On
- What barriers prevent firms from adopting sustainable models?
- How can profit motives be better aligned with environmental goals?
A Different Perspective
Short‑term costs can deter adoption despite long‑term gains.
![“We [H&M] believe that growth, profit and sustainability are not contradictory. Our ambition is to be a fair and profitable company, because otherwise we couldn't open any new stores, we couldn't produce new designs and no new jobs would be created. H&M would soon cease to exist.” quote by Karl-Johan Persson](https://sms4smile.com/quotes/img-quotes/918/karl-johan-persson-75508_ambition_we-h-m-believe-that-growth-profit-and-su_2347856.jpg)
