Between Quote by Howard Rheingold
“There's a direct relationship between how difficult it is to send a message and how strongly it is received.”
About This Quote
Source Book: Smart Mobs, Howard Rheingold, 2002
Hard‑to‑send messages are often received with greater impact because effort signals importance.
In simple terms: Difficult messages get stronger attention.
Invest effort to make your message matter.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- public speaking
- social media posts
Key Concepts
Questions to Reflect On
- Why do people ignore easy messages?
- When is effort counterproductive?
Effort may cause delays or resistance.