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Between Quote by Howard Rheingold

“There's a direct relationship between how difficult it is to send a message and how strongly it is received.” quote by Howard Rheingold
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“There's a direct relationship between how difficult it is to send a message and how strongly it is received.”

Howard Rheingold

About This Quote

Source Book: Smart Mobs, Howard Rheingold, 2002

Hard‑to‑send messages are often received with greater impact because effort signals importance.

In simple terms: Difficult messages get stronger attention.

Key Takeaway

Invest effort to make your message matter.

Themes

communication effort impact

Mood

thoughtful analytical

Type

informative strategic

When to use this quote

  • marketing campaigns
  • public speaking
  • social media posts

Key Concepts

Signal theory psychology of attention

Questions to Reflect On

  • Why do people ignore easy messages?
  • When is effort counterproductive?
A Different Perspective

Effort may cause delays or resistance.

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