““What can we say for and about this behavioral version, this bounded rationality version, of human thinking and problem solving? The first thing we can say is that there is now a tremendous weight of evidence that this theory describes the way people, in fact, make decisions and solve problems. The theory has an increasingly firm empirical base as a description of human behavior. Second, it is a theory that accounts for the fact that creatures stay alive and even thrive, who-however smart they are or think they are-have modest computational abilities in comparison with the complexity of the entire world that surrounds them. It explains how such creatures have survived for at least the millions of years that our species has survived. In a world that is nearly empty, in which not everything is closely connected with everything else, in which problems can be decomposed into their components-in such a world, the kind of rationality I've been describing gets us by.””
