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Baghdad Quote by Harold Evans

“Television and radio are what I call sequential media; they're not simultaneous media. With simultaneous media, you can scan your eye down an electronic or print page and pick among six or seven stories you might like and want to read. With television and radio, you have to wait until the guy's…” quote by Harold Evans
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“Television and radio are what I call sequential media; they're not simultaneous media. With simultaneous media, you can scan your eye down an electronic or print page and pick among six or seven stories you might like and want to read. With television and radio, you have to wait until the guy's finished talking about the balloon boy, which I don't have the slightest interest in, to find out that all hell's broken loose in Baghdad. Because they've chosen that day to start with the balloon boy.”

Harold Evans

About This Quote

Source Speech: Interview on Media Evolution, 2005

Sequential media like TV and radio deliver one story at a time, limiting choice compared to print or digital where multiple stories are visible simultaneously.

In simple terms: TV and radio give one story at a time, unlike print or web which show many options.

Key Takeaway

Seek media that offers multiple concurrent stories for broader perspective.

Themes

media choice attention information overload

Mood

frustrated critical thoughtful

Type

analytical observational

When to use this quote

  • news watching
  • radio listening
  • online browsing
  • media planning
  • content curation

Key Concepts

sequential vs simultaneous media consumption cognitive load

Questions to Reflect On

  • How does single‑story media shape your perception of events?
  • What alternatives can you use to get broader coverage?
A Different Perspective

Limited to one narrative at a time, reducing user agency and relevance.

2.7 out of 5 (6 ratings)

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