Audience Quote by H. W. Brands
“With my first few books, I was aiming at an academic audience, basically, to get tenure. You can presuppose a certain amount of knowledge; you can expect that there is this common background.”
About This Quote
Academic writing often assumes a shared knowledge base, aiming for scholarly credibility and tenure.
In simple terms: Scholars write for peers with common expertise.
Key Takeaway
Know your audience’s background.
Themes
academia
tenure
knowledge
Mood
analytical
instructional
Type
academic
professional
When to use this quote
- conference papers
- grant proposals
- lecture series
- textbook chapters
Key Concepts
common ground
expertise
peer review
Questions to Reflect On
- How do you gauge audience expertise?
- When should you simplify complex ideas?
A Different Perspective
Specialized language can exclude broader readers.
