Approach Quote by Guy Laliberte
“Our approach was very simple. It was about creating a universal language. A show that will be attractive toward every people coming from all over the world. And that was a big thing.”
About This Quote
Source Speech: Launch of Cirque du Soleil, 1992
The goal was to develop a universally appealing performance language that transcends cultural boundaries.
In simple terms: Create a performance language everyone can enjoy.
Design inclusive, universal experiences.
Themes
Mood
Type
When to use this quote
- international festivals
- multilingual marketing
- cross‑cultural collaborations
Key Concepts
Questions to Reflect On
- How can you balance universality with cultural authenticity?
- What elements make a performance globally relatable?
Universal appeal may dilute specific cultural richness.