““To bring home conviction to crowds it is necessary first of all to thoroughly comprehend the sentiments by which they are animated, to pretend to share these sentiments, then to endeavour to modify them by calling up, by means of rudimentary associations, certain eminently suggestive notions, to be capable, if need be, of going back to the point of view from which a start was made, and, above all, to divine from instant to instant the sentiments to which one’s discourse is giving birth.””
![“To the Jacobins of this epoch [the French Revolution], as well as to those of our times, this popular entity constitutes a superior personality possessing attributes peculiar to the gods of never having to answer for their actions and never making a mistake. Their wishes must be humbly acceded to…” quote by Gustave Le Bon](https://sms4smile.com/quotes/img-quotes/eb6/gustave-le-bon-10163_character_to-the-jacobins-of-this-epoch-the-french_220492.jpg)
