Magazines Quote by Gregory Heisler
“The weirdest thing to me is that magazines would never do this for their writers. They would never hire a writer who writes for another magazine; they want to have their own stable of writers. Newsweek would never hire a TIME writer, and TIME would never hire a Newsweek writer - but they would both hire the same photographer to shoot a cover for them.”
About This Quote
Source Interview: Photography Magazine, 2018
The anecdote reveals that media outlets protect their writer brands but freely share visual talent, highlighting a double standard in editorial hiring.
In simple terms: Magazines guard writers but swap photographers.
Question brand loyalty versus talent sharing.
Themes
Mood
Type
When to use this quote
- magazine hiring
- advertising campaigns
- editorial meetings
- creative contracts
Key Concepts
Questions to Reflect On
- What would happen if writers were exchanged similarly?
Does this practice undermine writer diversity?