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Magazines Quote by Gregory Heisler

“The weirdest thing to me is that magazines would never do this for their writers. They would never hire a writer who writes for another magazine; they want to have their own stable of writers. Newsweek would never hire a TIME writer, and TIME would never hire a Newsweek writer - but they would…” quote by Gregory Heisler
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“The weirdest thing to me is that magazines would never do this for their writers. They would never hire a writer who writes for another magazine; they want to have their own stable of writers. Newsweek would never hire a TIME writer, and TIME would never hire a Newsweek writer - but they would both hire the same photographer to shoot a cover for them.”

Gregory Heisler

About This Quote

Source Interview: Photography Magazine, 2018

The anecdote reveals that media outlets protect their writer brands but freely share visual talent, highlighting a double standard in editorial hiring.

In simple terms: Magazines guard writers but swap photographers.

Key Takeaway

Question brand loyalty versus talent sharing.

Themes

media practices brand loyalty creative collaboration industry norms

Mood

critical analytical informative

Type

industry insight observation satire

When to use this quote

  • magazine hiring
  • advertising campaigns
  • editorial meetings
  • creative contracts

Key Concepts

branding strategy talent utilization professional ethics

Questions to Reflect On

  • What would happen if writers were exchanged similarly?
A Different Perspective

Does this practice undermine writer diversity?

2.3 out of 5 (7 ratings)

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