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Accurate Quote by Gregory Heisler

“Magazines don't have enough confidence to have their own style, so they use a borrowed style. That is shocking to me, but your perception is very accurate. It's a way to be more commercially viable, but to me, that's not having a style, that's having a schtick.” quote by Gregory Heisler
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“Magazines don't have enough confidence to have their own style, so they use a borrowed style. That is shocking to me, but your perception is very accurate. It's a way to be more commercially viable, but to me, that's not having a style, that's having a schtick.”

Gregory Heisler

About This Quote

Source Article: Photojournalism Magazine, 2005

He criticizes magazines for lacking original style, copying others instead of developing a unique voice.

In simple terms: Magazines copy styles instead of creating their own.

Key Takeaway

Cultivate authentic visual identity.

Themes

media design authenticity

Mood

critical insightful

Type

commentary perspective

When to use this quote

  • magazine redesign
  • editorial meetings
  • brand workshops

Key Concepts

branding creative integrity visual communication

Questions to Reflect On

  • Why is originality important for media?
  • How can a publication develop its own voice?
A Different Perspective

Copying may limit long‑term audience trust.

4.8 out of 5 (9 ratings)

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