Actual Quote by Grant Achatz
“In a lot of ways, a lot of smells that aren't necessarily edible smell good, and they remind you of certain aspects of food. So making those associations with what smells good or smells a certain way and pairing that with actual edible ingredients is one avenue that we take creatively.”
About This Quote
Source Interview: The Art of Cooking, Grant Achatz, 2015
Smell triggers memory of food, inspiring creative ingredient pairings and new dishes
In simple terms: Smell reminds us of food, sparking creative cooking ideas
Key Takeaway
Use scent memory to innovate recipes
Themes
creativity
cuisine
memory
Mood
inspired
curious
Type
culinary
creative
When to use this quote
- menu development
- food photography
- product packaging
- restaurant concept design
Key Concepts
Gustatory perception
associative learning
Questions to Reflect On
- How can you capture a scent memory in a dish?
- What scents evoke the strongest food memories for you?
A Different Perspective
Scent associations can be subjective and may not translate for all diners
