Programming Quote by Gina Kolata
““But as the program got going, the smallest details became issues, even the very name of the disease. Pig farmers complained to the Centers for Disease Control that the name “swine flu” might frighten people away from eating pork. They asked, to no avail, that the flu’s name be changed to “New Jersey””
About This Quote
Source Book: The Virus Hunters, 2009
When a disease is named, public perception can be shaped, sometimes causing unintended backlash or fear.
In simple terms: Names affect how people react to health threats.
Key Takeaway
Choose neutral, clear disease names.
Themes
communication
public health
perception
Mood
concerned
analytical
Type
informative
cautionary
When to use this quote
- health campaigns
- policy making
- media reporting
- public education
Key Concepts
risk perception
branding
media influence
Questions to Reflect On
- How can naming guidelines balance scientific accuracy and public comfort?
- What role does media play in shaping disease perception?
A Different Perspective
Names may still be politicized despite guidelines.
![“I kind of pride myself on coming onto things that are well-oiled machines and finding a way to bring what I bring and fit in, and raise it to another level if I can. And this [Code Black ] has been another one of those really fun success stories, much like Parks And Recreation, although obviously…” quote by Rob Lowe](https://sms4smile.com/quotes/img-quotes/ea3/rob-lowe-855_black_i-kind-of-pride-myself-on-coming-onto-th_6557.jpg)
