Broadcasting Quote by Gerhard Zeiler
“TV is and will remain the leading medium - whether it's public broadcasting, commercially funded Free-TV, or whether it is our new growth engine, Pay-TV; whether it is distributed via broadcasting or on demand: The future of TV is - TV!”
About This Quote
Source Speech: Media conference, 2010
TV remains the dominant medium, regardless of distribution method.
In simple terms: TV stays leading medium always.
Key Takeaway
Adapt TV strategies to new platforms.
Themes
media
technology
dominance
Mood
strategic
forwardlooking
Type
business
media
When to use this quote
- broadcasting
- streaming
- advertising
- content creation
Key Concepts
communications
business strategy
Questions to Reflect On
- How will TV evolve with tech?
- What role should TV play in future media?
A Different Perspective
New media may overtake TV.
