"Only mediocre ideas can be tested." — George Lois

"Only mediocre ideas can be tested."

— George Lois

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21 Quotes by George Lois

George Lois has 21 quotes on this site. A few more worth reading:

The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss…
Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
Creativity can solve almost any problem,
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least…
Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your…
Working hard and doing doing great work is as imperative as breathing. Creating great work warms the heart and enriches…
The accurate measure of a human being is what he or she actually gets done.
I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
You can be cautious or you can be creative (but there's no such thing as a cautious creative).
A cautious creative is an oxymoron.

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More Ideas Quotes

This quote is filed under Ideas Quotes, one of 13,167 quotes in that category. Here are a few more:

I try to push ideas away, and the ones that will not leave me alone are the ones that ultimately… — J. J. Abrams
There is no great genius without a mixture of madness. — Aristotle
I love the idea of anthropomorphizing machines. I love the idea of taking technology and giving it a personality. — J. J. Abrams
It is not once nor twice but times without number that the same ideas make their appearance in the world. — Aristotle
Never in my wildest dreams did I entertain the idea that I would become a fashion designer. — Giorgio Armani
I believe that the whole idea of the consumer society is tottering. We've kept ourselves going by producing more and… — Paul Auster
In the United States Christmas has become the rape of an idea. — Richard Bach
We have domesticated God's transcendence. We often learn about God at about the same time as we are learning about… — Karen Armstrong
It's tough to be a 15- or 16-year-old athlete competing around the country. There's tension, there's media. I had no… — Lance Armstrong
There is in every madman a misunderstood genius whose idea, shining in his head, frightened people, and for whom delirium… — Antonin Artaud
A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one. — Mary Kay Ash
But I liked Yeats! That wild Irishman. I really loved his love of language, his flow. His chaotic ideas seemed… — Chinua Achebe

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