Complacency Quote by George Keller
““To think creatively, we must be able to look afresh at what we normally take for granted””
About This Quote
Source Book: The Creative Process, George Keller, 1990
Creative thinking requires seeing familiar things with fresh eyes, challenging assumptions.
In simple terms: See the usual differently.
Question assumptions.
Themes
Mood
Type
When to use this quote
- design brainstorming
- problem solving
- teaching
- marketing strategy
Key Concepts
Questions to Reflect On
- How can you reframe a routine task?
- What assumptions limit your ideas?
May overlook practical constraints when seeking novelty.