Life Quote by Geoffrey West
““The strengths of social interaction and the flows of information exchange are greatest between terminal units (that is, between individuals) and systematically decrease up the hierarchy of group structures from families and other groups to increasingly larger clusters, leading to superlinear scaling, increasing returns, and an accelerating pace of life.””
About This Quote
Source Book: Scale: The Universal Laws of Growth, Power, and Death, Geoffrey West, 2017
Human social networks become less connected as groups enlarge, leading to faster information flow at small scales but slower coordination at larger scales.
In simple terms: Connections weaken in larger groups, affecting information flow.
Design structures that preserve strong ties.
Themes
Mood
Type
When to use this quote
- organizational design
- community building
- policy planning
Key Concepts
Questions to Reflect On
- How can we maintain intimacy in big groups?
- What mechanisms sustain rapid information exchange?
Large organizations may resist change despite structural advice.