Definitions Quote by Gary Vaynerchuk
“On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.”
About This Quote
Source Speech: Social Media Marketing Talk, 2018
Great content is measured by its shareability, not sales, highlighting the power of social proof and community.
In simple terms: Shareable content matters more than sales.
Focus on creating share-worthy material.
Themes
Mood
Type
When to use this quote
- brand campaigns
- personal posts
- influencer collaborations
Key Concepts
Questions to Reflect On
- What makes content shareable?
- How can you balance sales and virality?
Not all shareable content aligns with brand values.