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Definitions Quote by Gary Vaynerchuk

“On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.” quote by Gary Vaynerchuk
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“On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.”

Gary Vaynerchuk

About This Quote

Source Speech: Social Media Marketing Talk, 2018

Great content is measured by its shareability, not sales, highlighting the power of social proof and community.

In simple terms: Shareable content matters more than sales.

Key Takeaway

Focus on creating share-worthy material.

Themes

marketing social media content strategy

Mood

inspirational pragmatic energetic

Type

marketing advice strategy

When to use this quote

  • brand campaigns
  • personal posts
  • influencer collaborations

Key Concepts

viral dynamics community building authenticity

Questions to Reflect On

  • What makes content shareable?
  • How can you balance sales and virality?
A Different Perspective

Not all shareable content aligns with brand values.

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