Computers Quote by Gary Bettman
“Young people, particularly in their teens and 20s, are not consuming sports the way my generation did. They are doing lots of things; they are multitasking. They are getting downloads; they are getting alerts on their computers or on their cellphones, and they are consuming sports in a more real-time but less full-time basis.”
About This Quote
Source Speech: NHL Annual Meeting, 2022
Younger audiences consume sports in short bursts via digital alerts, not through long, uninterrupted viewing.
In simple terms: Kids watch sports in quick, multitasking sessions.
Adapt content for mobile and real-time formats.
Themes
Mood
Type
When to use this quote
- social media marketing
- mobile app design
- advertising
- sports broadcasting
Key Concepts
Questions to Reflect On
- How can leagues keep older fans engaged?
- What platforms best reach multitasking viewers?
Older fans may resist rapid content changes.