““The soul is looking for a source of insatiable love and nothing in the material can provide that. That type of endless love is only available in God. That love never loses its appeal and it never becomes familiar like the love and relationships of this world. There’s no limit to the love the soul is capable of experiencing and there’s no limit to the amount of love Krishna is capable of supplying. This and only this will provide the nourishment the mind and soul are looking for and this is what the mantra helps one to achieve. ””