Ask Quote by Frederick W. Smith
“Every time we make an investment decision at FedEx, we ask ourselves: 'What is the return on this investment?'”
About This Quote
Source Company: Internal Strategy Meeting, FedEx, 2000s
Decision makers evaluate each spend by estimating its financial return, ensuring resources go to the most profitable projects.
In simple terms: Measure return before investing.
Key Takeaway
Prioritize high‑ROI initiatives.
Themes
business
finance
decision‑making
Mood
pragmatic
analytical
Type
business
strategic
When to use this quote
- budget planning
- project proposals
- capital expenditures
Key Concepts
ROI analysis
resource allocation
Questions to Reflect On
- How do you assess non‑financial returns?
- When should you invest despite low ROI?
A Different Perspective
ROI can be hard to quantify for long‑term or intangible benefits.
