Becoming Quote by Fred Wilson
“New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.”
About This Quote
Content, especially authentic branded material, is becoming more valuable as technology becomes a commodity.
In simple terms: Real content gains value as tech cheapens.
Key Takeaway
Focus on creating genuine, valuable content.
Themes
content
value
technology
commodity
Mood
strategic
analytical
Type
advice
business
When to use this quote
- marketing
- media production
- digital strategy
- brand building
Key Concepts
branding
authenticity
media economics
Questions to Reflect On
- How can brands ensure authenticity?
- What makes content truly valuable?
A Different Perspective
Technology alone won't guarantee success without quality content.
![“I hope everyone can give the audience that real, true experience. But Mandy [Moore] and I, we definitely jump decades, and I think trying to find a base look, so that I can go back to the Eighties, I can jump to the Nineties, it was like, "All right, Milo, you're living in a moustache for a little…” quote by Milo Ventimiglia](https://sms4smile.com/quotes/img-quotes/a48/milo-ventimiglia-7793_audience_i-hope-everyone-can-give-the-audience-th_416589.jpg)
