"Politics is gut; commercials are gut." — Frank Luntz
"Politics is gut; commercials are gut."
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Frank Luntz
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42 Quotes by Frank Luntz
Frank Luntz has 42 quotes on this site.
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I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led…
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Some people call it global warming; some people call it climate change. What is the difference?
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Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how…
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A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
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It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are…
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It's not what you say, it's what people hear.
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I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and…
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It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are…
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If you're a good numbers person, you're a bad language person.
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There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret,…
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The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of…
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Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst,…
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