Businessman Quote by Frank Gehry
“Everyone has a desire, if not a need, to use their individual signatures. Whenever people meet to talk about a project, even stuffy old businessmen, they say they want to create something new.”
About This Quote
Source Speech: Lecture at Yale School of Architecture, 2005
People seek personal expression in projects, even in formal business contexts.
In simple terms: Everyone wants to imprint their unique style.
Encourage personal signature in work.
Themes
Mood
Type
When to use this quote
- architectural design
- branding
- product development
Key Concepts
Questions to Reflect On
- How can you balance personal style with client expectations?
- When is it appropriate to assert individuality?
Corporate constraints may limit personal expression.