Quote by Euny Hong

“Hallyu started with Samsung.” In other words, the popularity of Korean music and movies is hard to separate from the confidence that Samsung created…

— Euny Hong

“The Korean wave of popular culture is called “Hallyu.” You should learn the word, since you’ll be seeing a lot of it. U.S. President…

— Euny Hong

When I meet fans who relate to Korean films and dramas even though they don't understand the language or the culture, and when they…

— Lee Min-ho

In 2013, Samsung accounted for about 20 percent of South Korea's total business profits. Samsung Electronics, just one of scores of subsidiaries, accounts for…

— Kim Young-ha

“Koreans are better at packaging and marketing. Look at Samsung, for example. With K-pop, the songwriters are not Korean. They’re European. The people who…

— Euny Hong

“Samsung, “They did market research and came up with good news: nobody had heard of Samsung.” So the name stayed, even as they reinvented…

— Euny Hong

More than Korean films and series, technology helped us share our culture.

— Hyun Bin

What makes Samsung so mysterious is that it's not altogether clear who leads the company or what its leaders do. The company follows an…

— Adam Lashinsky

The Asian brand, which I admire for having become a global success, is Samsung. In comparison, we're just starting, but I believe that we…

— Tadashi Yanai

“Say what you will about the quality of K-pop music, but Lee Moon-won, Korea’s most influential pop culture critic, made a shockingly frank pronouncement…

— Euny Hong

If you ask me, I'd say what the world now considers K-Pop began with SM Entertainment. SM was the very first company to take…

— Lee Tae-min

Korean cinema is very improvisational, and there is a unique power that stems from this.

— Bae Doona